Friday, August 21, 2009
GEICO Shunning Glenn Beck
I read somewhere on Face Book that the GEICO Insurance Company left the Glenn Beck Program as a advertiser. This struck me as funny, seeing that the Glenn Beck Program has the highest ratings in it's time slot. Normally, advertisers want to reach as many people as possible, so under normal circumstances they would clamour to get picked as an advertiser. So why this sudden change of heart? Could it be that the Obama administration has "gotten to" GEICO just like they got to the Bankers, the car company execs, AIG and other insurance companies? I decided to ask then directly. Here's there response. "Thank you for contacting GEICO. If you are a policyholder we thank you for being with GEICO and we want to tell you more about this matter. If you are not, we also want you to learn more. This week we took action to move our marketing messages from the Glenn Beck show and you are wondering why. Well, you deserve an answer. If the inflammatory nature of the comments on a program overshadows our message and causes GEICO to be drawn into a national debate, we are likely to reconsider where we place our marketing messages, which is what we did. GEICO delivers very important messages through its major marketing campaigns: we’re saving customers’ dollars … we’re easy to do business with … we’re looking out for our policyholders. That’s what we hope the public hears and sees and focuses on. As a company, we do not take positions on controversial issues. As an advertiser, while a national debate on issues can be healthy and appropriate, we don’t see ourselves in the role of taking part in those debates. Our business is auto insurance. We want to bring people value and we attempt to reach large audiences with that message. It is of little benefit to us if a controversy on the program gets so much attention that our message is drowned out." Sincerely, GEICO Corporate Communications1-877-206-0215 GEICO: Internet Service Representative Well, here's a few questions for GEICO. Isn't the other side of the argument controversial as well? So who, GEICO, are you moving your advertising dollars to now? Isn't moving your business from one TV program to another because of political issues controversial in itself? And doesn't it therefore counter your reasoning as outlined above? I would implore anyone reading this, who also uses GEICO as an insurance provider, reconsider their choice. Please boycott GEICO Insurance! Thanks America!